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E-commerce Sharing Event

September 28, 2016 @ 4:00 pm - 5:30 pm

The Consulate-General of the Kingdom of the Netherlands, in cooperation with Heineken, organises an E-commerce Sharing Event in Shanghai. Please note that we restricted this meeting to international consumer goods companies who (want to) sell their products via e-commerce in China.

This seminar will provide the opportunity to discuss e-commerce in China, learn from e- commerce experiences from other companies and reflect on your own e-commerce strategy. There will be ample time for networking, in combination with a Heineken beer.

Time and Venue
28 Sept. 2016 Heineken office, Shanghai Pudong
16:00 – 17:30 763 Mengzi Road, Floor 21

We highly welcome employees of your company who are directly involved with selling consumer goods via e-commerce in China. We aim on a group of around 15-20 people from various organisations, both small and big.

16:00 Small introduction of the companies present
16:15 Presentations and Q&A related to

  •  What are the 3 key success factors for winning e-commerce in China?
  •  What strategies to deal effectively with “the giants” have proven succesful?
  •  What and where are the traps in the e-commerce landscape in China that you have experienced and others could avoid?

17:15 Networking

RSVP is requested via Eventbrite.
In order to stimulate the efficiency of this event, we kindly ask you to fill in related questions beforehand.


September 28, 2016
4:00 pm - 5:30 pm


Holland Innovation Network